DreamWorks Animation is trolling for its own toy story, licensing the classic Happy Troll Doll character from Danish company Dam Things for the bigscreen. The toon studio has hired siblings Adam Wilson and Melanie Wilson LaBracio (“Evergone,” “The Impossible Adventures of Phineas Roone”) to pen the screenplay, with Dannie Festa of Festa Entertainment executive producing the feature.
Originally created in 1959 by Danish woodcarver Thomas Dam as a gift for his daughter, the beady-eyed, fuzzy-haired dolls sparked an international craze in the early 1960s, with nostalgic revivals introducing the figures to subsequent generations as well. DWA made the deal with Dam’s son Niels, who now runs the Dam Things family business.
The feature will expand on the troll dolls’ mythology, while giving Dam a chance to relaunch the toy line for another set of young collectors.
Troll dolls already made cameos in a couple of summer toons, appearing as terrified train passengers in the opening sequence of Pixar’s “Toy Story 3” and as the inspiration for Rumpelstiltskin’s “angry wig” hairstyle in DWA’s “Shrek Forever After.” The characters also inspired the “Trollz” animated skein, produced by DIC Entertainment, which ran on CBS from 2005-07.