Digital media firm bows

Euro film, TV players launch support service

As Europe’s film business debates its digital future, Spain’s Media Business School has joined forces with key European film-TV clusters and digital media players to launch ImMediaTe, a support service for improving companies’ digital media biz.

Partners include Italy’s Filas, a Lazio-based technology service company, and Berlin’s Institute of Electronic Business, a public/private-sector information society research firm.

ImMediaTe, which runs for three years, has a double aim, said MBS director Jose Garasino: to coach and train companies on how to develop a digital biz and to court and tutor investors on digital biz financing.

The new initiative will hold five events, each lasting one to two days. The first forum, to be held in June, will most probably take place in Barcelona.

Forums will focus on different aspects of digital media. All will pursue matchmaking between companies and investors, and further training and coaching on finance access for companies.

Each forum will target around 10 small and medium-sized enterprises, Garasino said.

ImMediate also has the backing of Europa Innova, an initiative of the EU’s European Commission.

ImMediaTe has created a business service network drawing in clusters with regional knowledge — Paris’ Media Deals and Cap Digital, 22@barcelona and Amsterdam’s IIP Create. ImMediaTe looks set to be based out of Smart City Malta.

Rome’s Innova and Media Deals will provide finance coaching. The MBS, Living Labs Global and IEB will focus on management training and strategic planning.

Launched in 1990 by the EU Media Program and the Spanish government, the MBS will hold its long-running Mega European Master in Audiovisual Management (MEGA) course this summer in Ronda, Andalusia. It will also launch second editions of a Multi-Platform Business School this August and a Film Business School — Latin America, taking place October in Brazil.

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