Online views increase 163% for Sony romancer
“Dear John” not only bumped “Avatar” from the top of last weekend’s box office, but online film trailer views for the Sony romancer increased by 163% in its post-release. “Dear John” finished at No. 1 on the Visible Measures chart, with a final tally of over 3.3 million views — the first time the 3 million mark has been breached since “Avatar” ended its run with 9.2 million views.
After losing ground last week, Disney’s “Alice in Wonderland” bounced back in a big way with 66% growth thanks to the online promotion running in conjunction with pic’s Super Bowl ad. Increase catapulted the film up one spot to No. 2 with 1.6 million views.
Warner Bros.’ “Valentine’s Day” gained 26% in its release week, but still slipped to No. 3 with 1.3 million views.
Fox’s “Percy Jackson & the Olympians: The Lightning Thief” put in an Olympics-worthy performance as pic increased 57% in it release week to hurdle from No. 5 to No. 4 with just over 916,000 views.
Universal’s “The Wolfman” also had a boffo release week with 52% growth for 764,495 views, good enough to jump one spot to fifth place.
Warner Bros.’ “Clash of the Titans” dropped two spots with six weeks until release. Actioner only grew 4% for 620,542 views.
Summit’s “Remember Me” took advantage of three films exiting the chart. Pic moved up three spots to No. 7, with a 49% increase for 370,580 views.
Par’s “Shutter Island” returns to the chart at No. 8 with one week until release as anticipation increases for Martin Scorcese’s latest. Pic stands at just under 386,000 views.
Two new films round out the chart. Lionsgate’s “From Paris With Love” sneaked into the ninth spot in its post-release week for a total of 258,614 views while Overture’s “The Crazies” is two weeks from release with 224,645 views.
Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.