Comcast has officially launched the free online portion of its Xfinity TV service, giving the cable giant’s 23.2 million subscribers access to about 150,000 video offerings.
Content will range from such current series as “Boardwalk Empire” and “Jersey Shore” to children’s programming from Nickelodeon and others. Some VOD programming, such as films available the same day as their DVD release, will be available for an extra charge.
Xfinity TV is part of the wave of TV Everywhere services that cablers and satcasters are launching in an effort to compete with other Web streaming services such as Netflix.
All Comcast digital customers will have access to the Xfinity online site. “We’ve created a destination that enables customers to watch, find and manage their favorite shows and movies anytime, anywhere,” Comcast Interactive Media senior veep and general manager Matt Strauss said.
The service has been in beta mode for more than a year. Xfinity TV will offer access to content from the four major broadcast networks and premium cable companies including HBO, Showtime, Cinemax, Starz and Encore.