Bollywood pic to preem on YouTube

'Striker' is first Indian film to debut on video service

LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18.

The film will be available free around the world except in the U.S., where it will be available to rent, and in India where it will not be made available to maximize theatrical returns.

While the deal is a first for YouTube, it is not the first time that a Bollywood film has been available day and date online. Production house the Rajshri Group premiered “Vivah” on its website on the same day of theatrical release on Nov. 10, 2006 for a fee. The film generated 4 million legal downloads internationally and was a theatrical hit in India.

Hemant Bhardwaj, senior VP of international business for Studio18, said, “This is a redefining moment. The success of this project will put wings on our films, which are rich in content but unable to find optimal distribution abroad because they don’t feature the conventional stars.”

“Striker” features Telugu-language star Siddharth Narayan (“Rang De Basanti”) as a young man adept in the Indian game of carrom who gets caught up with the Mumbai underworld.

More Film

  • No Merchandising. Editorial Use Only. No

    South Australia Uncaps Post-Production Rebate Scheme

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • Korea's Gang Dong-won to Star in

    Korea's Gang Dong-won to Star in Simon West’s ‘Tsunami LA’

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • Korea Box Office: 'Steel Rain' Defeats

    Korea Box Office: 'Steel Rain' Defeats 'Star Wars' to Dominate Weekend

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • netflix-the-little-prince

    Mediawan Closes In on Acquisition of Dimitri Rassam's ON Kids & Family

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • China Box Office: Local Titles 'Youth'

    China Box Office: Local Titles 'Youth' and 'Dunjia' Dominate Weekend

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • Star Wars: The Last Jedi

    Four Reasons Why 'Star Wars: The Last Jedi' Isn't One for the Ages

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

  • Mark Hamill and Ted Cruz Get

    Mark Hamill and Ted Cruz Get in Net Neutrality-Related Twitter Fight

    LONDON — Helmer Chandan Arora’s “Striker” will become the first Bollywood film to premiere on YouTube internationally alongside its Indian theatrical release on Feb. 5, in a deal struck between Google India and pic producers the Indian Film Co. and Studio 18. The film will be available free around the world except in the U.S., […]

More From Our Brands

Access exclusive content