Inmoo.com set to launch this month
Actor David Arquette is expanding into digital distribution with Inmoo, a platform that will help indie filmmakers reach global auds.Co-founders Arquette, Mike Wittlin and Sergio Radovcic have collected more than 3,000 titles in preparation for the site’s August launch. Inmoo has all the bells and whistles of a digital platform, with Facebook connectivity and iPhone support. “Our motto is ‘live free, watch free,’ ” Wittlin said. The site’s business model is similar to that of Hulu and YouTube, placing commercial breaks at regular intervals, but Inmoo considers all of its content owners as business partners too, and splits ad revenues 50/50. “There are no hidden ‘gotchas,’ ” Wittlin added. “It’s all very anti-establishment and un-Hollywood.” “It’s more like a public library,” said Arquette. The announcement comes on the heels of the Digital Entertainment Content Ecosystem’s unveiling of UltraViolet, an online locker that stores users’ purchased films and TV shows (Daily Variety, July 20). But in spite of a general shift toward paid content and subscription models like Hulu Plus and Netflix, Inmoo’s founders aren’t concerned. “We don’t think that that’s a model the public is crazy about,” Wittlin said. Arquette added, “We’re developing this site with all these kids who are the future of the world. It’s not a pay model at all in the future … there’s a way of harnessing advertising to pay.” As for the future, Wittlin and Arquette have a number of ideas to keep users involved. But Arquette is clear about one thing: “Eventually we hope to have original programming as well that’s professionally done…high quality stuff that’s made specifically for this site.”
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