The iPhone launch might have been the biggest in Apple’s
history, but it has also been marred by numerous complaints about the device’s
antenna. Now, Apple appears ready to discuss consumer concerns and perhaps
announce what it plans to do to address those issues.
The Cupertino-based company will hold a press conference
Friday at 10am. It has declined to give details about who will speak or what
will be addressed.
While there has been some chatter of an outright recall of
the phone, analysts have downplayed the likelihood of that, given the expense. Some
speculate the company will offer free rubber bumpers for the phone, which have
been reported to help resolve the issue.
With over 1.7 million iPhones sold in just 4 days, the
system is an undeniable success, but problems with the antenna have been
widespread. Apple initially blamed those on a software bug, but that hasn’t
muted growing criticism – including a high-profile reversal from Consumer
Reports, which went from glowingly singing the praises of the iPhone 4 to
saying it could not recommend the device, given its flaws.