Bolstering its efforts in content creation, AOL said Wednesday that it’s partnering with Michael Eisner’s Vuguru studio to create six original scripted series that will be distributed by AOL in the next year.
“Until now, there’s been a gap in the online video consumer experience between user-generated video and the high production values of TV and film,” said AOL chief exec Tim Armstrong. “In joining forces with Vuguru and other premier studios and production companies, AOL is uniquely able to bridge that gap.”
After stepping down as the chairman of the Walt Disney Co. in 2005, Eisner created Vuguru, attracting buzz for a popular webisode series called “Prom Queen.”
“The Internet’s next growth phase will be powered by professional, high-quality, story-driven content,” said Eisner, “and the key to success is delivering that content to as many users as possible.”
The six series will be produced as 90-minute stories segmented for episodic distribution, AOL said.