3D faces hurdles in Latin America

Price, service, fees and locations hamper wholesale adoption

A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will occur in three to five years.

Outlandish taxes and duties plus logistical issues involving service and parts make it an uphill battle for many exhibs. “It’s also a continuous struggle to get virtual print fees (VPFs) and digital rollout contracts,” says Mauricio Duran, prexy of Cinemark Intl., which runs 105 3D screens out of its 1,066 screens in the region.

Distribs are railing against VPFs, which average $700 per digital screen in contrast to a one-time fee of around $1,000 for a 35mm 2D print that can be relayed to various screens. Cost is also a problem.

“A 3D projector system costs 11 times more than a 35mm one,” says Claudio Sanchez, marketing director of Mexico City circuit Cinemex, which has installed 114 3D systems to date.

So it’s no wonder that the average ticket price for 3D can range from 35% to even 100% higher than normal.

— Anna Marie de la Fuente

More Film

  • Solo A Star Wars Story

    'Solo: A Star Wars Story' Stumbles Overseas With $65 Million Launch

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • 'Solo': What That Cameo Means for

    'Solo': What a 'Character Too Secret to Ever Name' Means for the 'Star Wars' Spinoff

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • Solo A Star Wars Story

    Box Office: 'Solo: A Star Wars Story' Looks to Edge Past $100 Million For Holiday Weekend

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • Rebel Wilson and Taye Diggs

    Concert Review: 'Beauty and the Beast' Gets Adoring Tribute at Hollywood Bowl

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • Solo a Star Wars Story Deadpool

    It's Official: Deadpool Is Now Cooler Than Han Solo

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • solo a star wars story

    Box Office: 'Solo: A Star Wars Story' Headed for Underwhelming Holiday Weekend Debut

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

  • solo a star wars story

    How the Kasdans Settled the Biggest Debate in 'Star Wars' History With 'Solo'

    A glut of 3D pics has exhibs racing to build more 3D screens in Latin America. Out of some 10,000 screens in the region, only about 600 are 3D-equipped. “Equipment suppliers are struggling to keep up with the demand,” says Universal Latin America’s distribution/marketing VP Mauricio Duran, who estimates that region-wide digital screen conversion will […]

More From Our Brands

Access exclusive content