You will be redirected back to your article in seconds

Endemol ups online plan

Jerry Kowal promoted to senior VP of Digital Media

After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group.

Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital content.

Additionally, Tina Hoover has also been promoted to VP, social media and interactivity, Digital Media. She will focus on the interactive elements of Endemol’s TV and digital properties.

The restructuring is designed to reward the effort the execs have accomplished while working for the Digital Media arm. Joerg Bachmaier previously ran the department as senior VP, Digital Media and business development. He now serves as senior VP/general manager Americas for Endemol Worldwide Brands.

Move also comes as EUSA aims to produce more original properties like web series — those have already included “Married on MySpace,” “Crossed Lives,” “Coupon Mom” and the first web-to-TV series “Elle & Tito: The Married Life” for SiTV — along with social networking games and interactive spinoffs of Endemol’s TV shows (like “Big Brother,” “Deal of No Deal,” “Extreme Makeover: Home Edition,” “Wipeout”) that can play on various new media platforms.

“This whole digital space is a wide open canvas,” Chairman of Endemol North America David Goldberg told Daily Variety. “There are so many opportunities out there. We’ve found some success in the space and we’re doubling down just as you do when you find a successful television genre or business model. The goal is to continue this momentum of expanding our existing businesses while seeking new opportunities to make money. We see (digital) as crucial to our growth.

Kowal, formerly VP of business development for EUSA Digital, has spent the past two years developing the group’s overall business strategy and aligning it with Endemol’s other companies.

Before joining Endemol, Kowal ran business development for the digital arm of CBS Television Distribution, including devising new digital revenue streams for CBS’ syndicated shows like “Entertainment Tonight” and “The Insider.”

Armour shepherded EUSA Digital’s web series He also secured sponsorship deals with JC Penny, Fox Searchlight, Disney, HP, Toyota, McDonald’s, Subway, Clorox, Discover and Kodak.

Meanwhile, Hoover had been director of production for Endemol USA, and before her nine year stint so far at the company, worked for interactive TV firm Wink Communications.

More Digital

  • Mariale Marrero - CAA

    Bilingual YouTube Star Mariale Marrero Signs With CAA

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • moviepass card

    MoviePass Parent's Shares Crushed After Disclosing Pricing of Stock Sale

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • Netflix - Mobile Previews

    Netflix's New 30-Second Mobile Previews Look Like Snapchat and Instagram Stories

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • 'Good Morning America' Will Launch Newsletter,

    'Good Morning America' Will Launch Newsletter as Morning-TV Battle Goes Digital

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • Amazon CEO Jeff Bezos

    Amazon Has More Than 100 Million Prime Subscribers, Jeff Bezos Discloses

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • FuboTV - sports home

    FuboTV Banks $75 Million From AMC Networks, 21st Century Fox and Others

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

  • Oculus Rift

    Google’s Chrome Browser Gets Support for Oculus Rift VR Headset

    After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group. Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital […]

More From Our Brands

Access exclusive content