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Deluxe Ups McCarten

Exec to spearhead conglom's satellite initiatives

Deluxe Australia will appoint satellite vet Adrian McCarten to the role of digital content distirbution exec.

Based in Sydney, McCarten will head up deployment of Deluxe’s satellite initiatives as an extension of its Digital Cinema throughout the region. New campaign will add 2D and 3D feature films, live events and special programming to Deluxe’s pre-existing digital and management services for its Hollywood clients into New Zealand, Australia and Asia Pacific.

McCarten previously led the team that installed Australia’s first digital cinema satellite network, managing the country’s inaugural broadcast of the Australian Ballet’s production of “The Nutcracker” live from the Sydney Opera House in 2007. He also produced and managed FIFA World Cup in Live 3D and the “Twilight” fan event.

Announcement comes on the heels of Deluxe’s join venture with EchoStar to build an advanced digital cinema satellite distrib network for digitally equipped theaters in the U.S. and Canada.

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