Turner Sports and NASCAR are taking car racing to another dimension.
In a first for Turner and the racing circuit, the July 3 Coke Zero 400 will be offered to viewers in 3D via DirecTV and the Internet.
The telecast will be presented in TNT’s “Wide Open” format, which uses a widescreen letterbox format to present events without national commercial breaks.
Telecast will have two custom 3D feeds, one for track action and one for pit row.
The webcast will be presented on NASCAR.com/racebuddy3D for those with 3D-ready computer displays and glasses.
NASCAR test footage has long been a staple of 3D demos but this is the first public presentation of live stock car racing in 3D.
Move adds another company to the growing lineup of industry companies experimenting with or supporting 3D sports coverage, which already includes Disney’s ESPN, CBS, Sony, and Gotham’s regional YES and MSG networks.
Among sports, NASCAR joins World Cup soccer, NBA basketball, NFL and NCAA football, Major League Baseball and NHL hockey in trying out 3D.