Sony, Lovefilm team to stream

Deal makes films available on PS3 consoles

Sony PlayStation 3 has pacted with Lovefilm, a European service akin to Netflix, that will give PS3 users in the U.K. access to Lovefilm’s content.

Subscribers will be able to stream movies directly to their TVs through PS3 consoles.

Lovefilm has 1.4 million subscribers while three million UK households own a PS3.

“We know there is a huge interest within our audience for film, and so the addition of Lovefilm to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3,” said Ray Maguire, managing director of Sony Computer Entertainment U.K.

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