Russian comedy franchise “The Best Movie” is capitalizing on the 3D craze with a spoof take on the format.
“The Very Best Movie 3-Dee” will be produced by Sony Pictures Enertainment’s local production house, Monumental Pictures.
It will be the third film in the successful franchise, which has earned more than $40 million.
“We are pretty confident that we are capable of using 3D to spoof the genre. The creative forces behind the movie are very good at comedy,” said Paul Heth of Monumental Pictures.
Comedy will be directed by Kirill Kuzin, who shot the first “Best Movie” in 2008.
Scriptwriter is Artak Gasparyan, who wrote the original and sequel.
Pic, which starts principal photography this week, is due for a wide release across Russia on Jan. 20, shortly after the New Year holiday when a slew of local features traditionally bow.
Heth refused to disclose which movies the film will spoof or how, but did say the decision to go 3D was made “six or seven months ago” after an initial 2D script had been prepared.
“We saw that 3D was very popular in Moscow and Russia and decided to spoof it,” Heth said.
The film will be the first big Russian 3D feature although other companies are preparing or shooting 3D projects.
Heth refused to disclose the budget but said it was “significant” and sufficient to cover creative and technological expenses.
“As part of the Sony production family, we got help from Columbia TriStar on the 3D application,” Heth said.
Monumental partner Michael Schlicht said, “By filming the movie in 3D, using both Russian and western technology, the ‘Comedy Club’ team will find even more ways to bring their outrageous blend of comedy and talent to the screen.”
Sony Pictures Intl. Motion Pictures Production Group prexy Deborah Schindler, said: “This is precisely the kind of film that our local-language initiative was designed to support.”