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Digital Domain buys 3D company

Conversion firm In-Three will relocate to DD's Florida headquarters

Digital Domain Holdings, the parent company of visual effects studio Digital Domain, has acquired 3D conversion company In-Three.

In-Three becomes a sister company of Digital Domain and will move its production facilities from Thousand Oaks, Calif., to Port St. Lucie, Fla., where Digital Domain Holdings, has its HQ. Move is expected within weeks.

A small team from In-Three will shift to L.A., where it will work on business development and work with clients.

Digital Domain will get access to In-Three’s conversion technology, which it dubs “dimensionalization.”

“Pretty much all the movies we’re working on have a stereo aspect,” Digital Domain CEO Cliff Plumer told Daily Variety, “Our preference still is shooting in stereo, if you can. But a lot of films are still shot flat, and the post schedules are getting much tighter, which forces visual effects companies and stereo companies to work together.”

Plumer and In-Three CEO Neil Feldman cited the concept of “digital production,” including both visual effects and 3D conversion, as central to the union of the two firms.

“It’s a no-brainer to us to want to be affiliated with a high-end vfx expert company so we can pool our resources and do something beyond what’s been done before,” said Feldman. “We’ve seen low-end conversions, and that’s not what we want to do. We’re trying to maintain the highest quality.”

In-Three will remain a separate company and will continue to convert library titles or current pics even when Digital Domain is not involved.

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