Discovery exec Tom Cosgrove has been named prexy and CEO of the new 3D cabler backed by Discovery, Sony and Imax.
Cosgrove will oversee creative and business decisions for the cabler. The three partners unveiled plans for the joint venture in January (Daily Variety, Jan. 6).
Cosgrove is ankling as exec VP and chief operating officer of Discovery Channel for the new role. He has held senior posts at TV Guide Channel, ABC Family and Fox.
The 3D cabler will carry programming from the Discovery vault as well as pics from Sony and other outside providers. Discovery expects the channel to bow in early 2011.