You will be redirected back to your article in seconds

3D TV demands simpler solutions

ESPN tackles sports graphics with less is more philosophy

As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics.

Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought.

ESPN, which launched ESPN3D on June 11, is taking a simpler-is-better approach to 3D graphics.

Bob Toms, ESPN’s VP of production enhancements, says, “Now if you put a graphic on the screen, you have to take into account what picture it will it be used on and how you set the depth (and placement).

“We found that for the most part, at screen depth or slightly behind screen depth is workable for graphics that will be held for a long period of time,” Toms adds.

Depth adds another puzzle for Toms’ team, but can be a benefit, too.

“Graphics that you want to call attention to — which is a wonderful thing about 3D — you can bring out from the screen at little bit more. Hopefully not in a way that is obnoxious, but in a more elegant fashion. But you have to be careful of how you use that and limit yourself.”

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    As the FIFA World Cup, MLB Home Run Derby and other sporting events go live in stereo 3D, production teams are addressing the unique challenges of broadcast graphics. Sports fans are accustomed to elaborate moving graphics all around the screen. But for 3D telecasts, graphic designs must be carefully rethought. ESPN, which launched ESPN3D on […]

More From Our Brands

Access exclusive content