Digital content toolmaker Vizrt has invested in Stergen, a developer of 2D-to-3D conversion software.
The strategic move allows Vizrt to offer integration between Stergen stereo 3D conversion software — tailored to sports TV networks, sports leagues and webcasters — and its own stereo 3D graphics portfolio.
Via the pact Vizrt will make an equity investment in Stergen of approximately $1.86 million in both cash and marketing services in consideration for preferred shares. In addition, the parties have entered into an agreement with respect to the sale of Stergen’s products by Vizrt. Vizrt will hold approximately 20% of Stergen.
“We like to formalize our partnerships through taking a stake when we see technology that fits our objectives of delivering innovative products that add to our current offering and, more importantly, provide an advantage to our customers in view of future market developments,” said Vizrt CEO Martin Burkhalter. “With more than 28 million 3D-capable TVs forecast to be in homes by 2012, demand for technology that enhances broadcasters’ ability to tell their stories (via 3D) is set to accelerate.”
“We produce high-fidelity, broadcast-quality 3D with even better depth perception than video captured by stereo 3D cameras and rigs,” said Stergen founder Miky Tamir. “Unlike real 3D shooting, we have almost infinite capability to dynamically change the stereoscopic setting.”
Next year Stergen plans to introduce a live version of its Highlights software that converts 2D video to stereo 3D in real-time for delivery to stereo 3D cinemas, mobile devices and home entertainment centers.