The Most Provocative Part of Primary Night

As expected, Carly Fiorina and Meg Whitman will face Barbara Boxer and Jerry Brown, respectively, in the race for U.S. senate and governor in California. Both will be serious challengers, with the ability (and in Whitman’s case, willingness) to self-finance big chunks of their campaigns. The bruising races are likely to be waged over the air, in a battle of 30-second spots of a magnitude not seen in the state.

But this year’s superlatives may be fleeting. The real shake up today was the passage of Proposition 14, the open primary, in which voters will be able to choose across party lines from a slate of candidates starting in 2012, with the top two vote getters going into a November runoff.

It’s designed to produce a more moderate field of contenders, or at least make the contenders more moderate themselves. It may just as well give the advantage to more self-financed candidates or, as was the case with the California recall, a celebrity. And by sheer name recognition it could help incumbents stay in office — as evidenced by Sen. Blanche Lincoln’s buck-the-wisdom win in her runoff race in Arkansas. 

The real winners of Prop 14 could be the local stations up and down the state who say a boon in ad spending this primary, ironically for races that produced such low turnout. For those who did vote, however, the state’s crisis has gotten bad enough that at this point, it’s just time to try something new.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading