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Left and Right at the Box Office

My colleague Gordon Cox reports on two indie documentaries — “GhettoPhysics: Will the Real Pimps and Ho’s Please Stand Up” and “I Want Your Money” — that will be trying to gain traction this weekend by tapping into audiences of progressives and conservatives.

“I Want Your Money” goes hand and hand with Tea Party cries for less taxation and government, and has already generated more than 3.5 million views on YouTube.

Paul Lauer, who is helping to market the project, has drawn on endorsements from American Conservative Union, Americans for Tax Reform and Citizens Against Government Waste. And Rep. Thaddeus McCotter of Michigan, the Republican House policy committee chair, has offered to promote the film on his own dime.

The full story is here.

Lauer also was a central figure in marketing “The Passion of the Christ” in 2004, but he has been avoiding calls about Christine O’Donnell’s work on marketing the movie. Nevertheless, he says that just as “The Passion” tapped into a pent-up demand for faith-based films, her candidacy also tapped into that potent movement.

“What happened on ‘The Passion’ happened to her,” he told Cox.

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