This is the time of year when potential voters, particularly younger Americans, are being inundated with celebrity-led public service announcements, social media campaigns and phone calls imploring them to get to the polls.
The liberal advocacy org MoveOn has enlisted Olivia Wilde to star in a new video that tries to take such campaigns to a new level: She calls out the voter by name, and even flashes that person’s photo, to shock him or her into casting a ballot.
Such “personalization” is possible via the Facebook Connect feature, in which those who view the video are asked to allow their personal information to be used from their profile.
The video, called “RepubliCorp,” is set in 2057, and posits that because this year’s midterms were thrown to the Republicans, it led to a series of events including the corporate control of the country and the election of Sarah Palin as president. Wilde plays a “rebel fighter” battling the oligarchical system.
MoveOn says that it created the spot because of studies showing that people are much more likely to go to the polls if they get a personal appeal from someone they know.
“People on the fence are primarily motivated to vote because their friends urge them to,” said MoveOn’s exec director, Justin Ruben.
Also appearing in the spot is Romany Malco. The video is here.
Meanwhile, the nonpartisan org HeadCount has enlisted a dozen musicians, including Willie Nelson, ?uestlove, Bob Weir and Wayne Coyne, to record messages that can be requested by fans as reminders to vote. The musicians also will be making live calls to randomly selected potential voters.
Jay Z also appears in this HeadCount video — albeit with no personalization.