World Cup kept Brit TVs turned on

U.K. audiences rise for global sporting event

World Cup soccer helped keep Brits glued to the boob tube.

Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year.

Growth was seen across every age group, according to figures from the Broadcasters’ Audience Research Board (Barb) published by Thinkbox, the marketing body for commercial TV in the U.K.

The increase was also credited to greater choice as more households have digital TV (now 94.2% penetration); new technologies such as digital TV recorders; on-demand services; Barb’s updated measurement system, which more accurately captures viewing on second TV sets and on-demand TV; and economic recession.

The average viewer watched 17 hours, 26 minutes of commercial TV a week during January-June, up by 48 minutes on the same period last year.

More TV

  • Spike TV Gets Fiery End as

    Spike TV Gets Fiery Farewell as Paramount Network Launch Approaches (Watch)

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

  • Libby Leist Today

    Libby Leist Will Lead NBC's 'Today' to Tomorrow

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

  • Casting Director Cesar Rocha Joins CBS

    Casting Director Cesar Rocha Joins CBS

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

  • SAG Awards Preview 2018

    SAG Awards Predictions 2018: Who Will Win?

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

  • 'Fire and Fury' to Be Adapted

    'Fire and Fury' to Be Adapted Into TV Series

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

  • HBO Mosaic Steven Soderbergh - Sharon

    TV Review: Steven Soderbergh's 'Mosaic' on HBO

    World Cup soccer helped keep Brits glued to the boob tube. Auds watched an average of 28 hours, 15 minutes of broadcast TV a week during the first half, up 2 hours, 2 minutes a week on the same period last year. Growth was seen across every age group, according to figures from the Broadcasters’ […]

More From Our Brands

Access exclusive content