Comedy's 1 mil admissions beat 'Avatar'
Czech helmer Jiri Vejdelek’s romantic comedy “Women in Temptation” has notched up 1 million admissions in the Czech Republic, making it a bigger hit in 2010 than “Avatar” in audience terms.However its $5.4 million box office take lags behind “Avatar’s” $10 million because 3D tickets command a significant premium in prices — $10 compared to an average $4 for a regular screen. Admissions for “Avatar” in 2010 trail “Women” by around 10,000 with the Czech film still playing at No. 4 in the charts four months after its mid-March release. However, the “Avatar” figures do not include its audience numbers or B.O. take from 2009. It was released locally on Dec. 17. Distributor Film Europe is looking for a “suitable platform for its international premiere” following its screening in the Karlovy Vary Film Festival’s non-competitive Czech Films 2009-10 section. “As the director’s previous films have premiered at festivals such as Toronto, Tribeca and Shanghai, we are hoping for the same fate for this one,” said Film Europe’s Marta Lamperova. In a country with a population of just 10 million, Vejdelek joins an exclusive club of Czech directors who have hit the million mark: Jan Sverak with “Kolya,” “Dark Blue World” and “Empties,” and Jan Hrebejk with “Cosy Dens.” The 115-minute film tells the story of a 40-year-old marriage guidance counselor whose husband ditches her for a younger woman, leaving her to seek companionship elsewhere.
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