New Brit distrib to focus on Italian films

ROME — British startup distribbery VITA has inked a multi-title deal with Italo producer Domenico Procacci’s Fandango, in a clear indication that Italian cinema is currently clicking with international auds.

VITA, which will debut officially at next week’s Cannes mart, is headed by Chris Johnson, who said the company will focus primarily on contempo Italian pics. Prior to VITA there has been no single regular distribbery for Italian cinema in the U.K.

The Fandango package set to go out in Blighty via VITA includes Francesca Comencini’s maternity drama “The White Space,” Susanna Nicchiarelli’s coming-of-age pic “Cosmonauta,” and Ferzan Ozpetek’s multi-strand drama “A Perfect Day.”

VITA, which now has a “strong partner” in Fandango, will also be seeking to do deals with other Italian companies, said Johnson. The new distribbery will be working in new and traditional types of outlets.

“International audiences are more and more aware of the New Wave of Italian cinema,” Procacci enthused in a statement.

Italo hits at U.K. arthouses in recent years include Matteo Garrone’s “Gomorrah,” produced by Fandango, and Luca Guadagnino’s Tilda Swinton starrer “I Am Love,” currently on release via Metrodome Distribution.

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