3D dance pic leaps over 'Robin Hood'
Blighty’s first digital 3D mainstream feature, “Streetdance 3D,” claimed the top slot at the U.K. box office this weekend, raking in £1.8 million ($2.6 million) over the three-day period and dethroning “Robin Hood.”
The indie pic, produced and financed through Vertigo Films with the U.K. Film Council, BBC Films and Little Gaddesden, beat Disney’s “Prince of Persia: The Sands of Time,” which opened with $1.97 million on 475 screens, and Universal’s “Robin Hood,” which took $1.96 million on 537 screens.
“Streetdance 3D,” which cumes at $3.6 million thanks to previews, played on 345 screens for a $7,473 per-screen average.
It’s the biggest 3D release to date in the territory, beating “Clash of the Titans,” which rolled out on 333 screens, and “Avatar,” which played on 305.
“The success of ‘Streetdance 3D’ has far exceeded our expectations,” said James Richardson, producer and co-owner of Vertigo Films, which is distributing the pic.
“The fact that an independent British film has beaten the U.S. heavyweights just shows how well it has connected with audiences across the country.”
Pic is the directorial debut of Max Giwa and Dania Pasquini — both have directed musicvideos for urban U.K. music acts — and stars “Britain’s Got Talent” winners Diversity and George Sampson, and finalist Flawless.
Charlotte Rampling also stars in the Romeo and Juliet-type story that follows a London dance crew training for the U.K. Street Dance Championships that is forced to work with ballet dancers from the Royal Dance School in return for rehearsal space.
Protagonist Pictures is handling international sales for the pic.