Spanish cable operator takes film package

Sony Pictures TV Intl. has inked a non-exclusive deal with Spanish cable operator ONO to provide pics for ONO’s video-on-demand service Videoclub.

Pact will include recent titles such as “District 9,” “Bruno,” “2012” and “This Is It,” plus an undisclosed number of films from Sony’s catalog, led by “Bram Stoker’s Dracula,” “Stuart Little 2,” “Spider-Man” and “Jumanji.”

ONO already has pacts with all the other U.S. studios to sell their pics in Spain via its VOD service. The cabler also exploits film deals with local indie distributors Aurum Producciones, Filmax Ent., DeAPlaneta, Wide Pictures, Cameo, Flins & Piniculas and Vertice Cine.

ONO’s Videoclub offers more than 700 film titles, as well as TV dramas and videoclips.

Some of ONO’s newest pics will be shown via Primera Butaca, a VOD service launched last month by ONO that sells pics at the same time as their DVD release.

With 977,042 subscribers by September, ONO is Spain’s second biggest pay TV operator with a 25% market share, trailing Prisa’s satcaster Digital Plus (48.6%) and ahead of Telefonica’s IPTV service Imagenio (16.7%).

ONO has a large number of shareholders, including Spanish bank Santander and holding group Multitel, alongside international risk capital companies CCMP Capital Advisor, Thomas H. Lee Partners, Providence Equity Partners and Quadrangle Capital Partners.

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