World Cup to be testing ground for 3D TV
sets, which in Europe go for roughly €2,000 ($2,700). But Berretta said that soon there would be devices on the market that would allow a 3D TV signal to be beamed directly from new-generation digital decoders into active 3D glasses, making it possible to eliminate the need for an expensive 3D TV screen. “There is no single solution to 3D TV technology, and the transition will take place gradually,” Berretta predicted. While the World Cup will be the first major test for 3D TV in Europe, Berretta said there are already at least nine bars in Blighty equipped with 3D screens able to receive BSkyB’s 3D TV signal. BSkyB beamed its first 3D soccer match to the bars on Jan. 31 on its Sky Sports channel (Daily Variety, Jan. 28). News Corp.’s paybox will bow a dedicated 3D channel for home consumption in April. The U.S. won’t witness live sports in 3D until June, when ESPN broadcasts the World Cup tournament.