PARIS — Skechers, the L.A.-based footware company, is walking further into branded content, developing two direct-to-DVD toon features.
This follows its deal with European company Moonscoop to produce its first animated-series, “Zevo-3.”
Skechers Entertainment’s “Hydee and the Hy-top” and “Twinkle Toes” are conceived as possible platforms for series sale, said Kristen Van Cott, Skechers’ VP of global licensing.
“We’re trying to produce viable creative entertainment that emphasizes the values that Skechers has as a family company and that deepens our connectedness with our young fans,” Van Cott said.
“Hydee and the Hy-top,” a flash-animated comedy centering on an all-girl rock band, will be made at L.A.-based SD Entertainment with John Masse and Chris Allen on board as exec producers.
“Twinkle Toes,” a 2D girl-skewed comedy turning on a young dancer, will be exec produced by Van Cott.
Both target kids 6-11.
Michael Weiser is handling international sales on the two features.