‘Sherlock’ kicks off sales at Mip TV

BBC Worldwide sells miniseries to four buyers

CANNES — BBC Worldwide has concluded the first international sales for its keenly anticipated contemporary take on Sherlock Holmes, a co-pro with Masterpiece Theater in the U.S.

“Sherlock,” starring Benedict Cumberbatch as the iconic sleuth, is heading to pubcasters in the Netherlands, Norway, Belgium and Denmark.

NPO, NRK, VRT and DR have all bought the show, which also stars Martin Freeman and Rupert Graves.

“Sherlock,” consisting of three 90 minute episodes, was previously pre-sold the Nine Network in Oz and Sweden’s SVT.

Show is co-created and written by the head writer for “Doctor Who,” Stephen Moffat, and fellow “Doctor Who” scribe Mark Gatiss.

The producer is U.K. shingle Hartswood Films.

BBC Worldwide is hoping to impress buyers at the Mip sales market with its drama slate.

Portfolio also includes John Lennon biopic “Lennon Naked,” in which Christopher Eccleston plays the Beatle, new cop show “Luther,” featuring Idris Elba from “The Wire,” and “Strike Back,” an action thriller made by British shingle Left Bank for local paybox BSkyB.

“In the U.K. Sky is commissioning a lot of exciting stuff and we’re trying to help them fund their shows,” said Tim Mutimer, Worldwide’s senior VP for sales, EMEA.

He added: “BBC Worldwide is there to help promote British content around the world.”

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