Reliance, Russian World Studios partner on digitizing project
Indian media giant Reliance is helping restore and digitize a treasure trove of Soviet-era movies in Russia’s state film archives.The deal between Reliance Media Works, Russian World Studios and the State Film Collection was signed Wednesday during an official visit to India by Russian president Dmitry Medvedev. The partners will digitize classic films and cartoons of “historical and cultural value,” including Stanislav Rostotsky’s 1968 romance “Dozhivyom do ponedelnika” (We’ll Live Until Monday) and Fyodor Khi-truk’s 1969 take on A.A. Milne’s Winnie the Pooh, “Vinni-Pukh,” still a popular feature on children’s TV. Reliance will work with the Russian partners to transfer films to various formats, including HD, that can be exploited for distribution through TV, exhibition and other platforms. “State Film Collection has thousands of films in need of restoration, cataloging and transferring to HD,” said Yuri Sapronov, head of RWS. “Reliance MediaWorks has the equipment, the software and technologies to restore Russia’s film heritage.”
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