Broadway production recoups, looks to London, the road

Broadway play “Race” has recouped its capitalization cost of $2.56 million, according to producer Jeffrey Richards, with a London production and a national tour among the future possibilities for the show.

The new play by David Mamet, toplined by James Spader and David Alan Grier, posted particularly strong weekly grosses initially, with tallies hovering in the $500,000 range and once topping $600,000. Recently, ticket sales have slid to around $350,000.

Since beginning previews Nov. 16 (ahead of a Dec. 6 opening), the production has brought in $9.9 million.

Richards said he believed one thing keeping sales steady was the fact that the production’s four stars — Spader, Grier, Kerry Washington and Richard Thomas — each have a constituency familiar with their work in other genres. Spader, for instance, is well known for his TV work.

The producer added he was not only exploring potential productions for London and the road, but also cited interest in the play from the film industry.

Richards produces “Race” with Jerry Frankel and Jam Theatricals, among others.

Show is skedded to play through June 13, although an extension with a new cast is being mulled.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0