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Pixel Lab attracts following

Seventeen filmmakers paired with biz veterans

LONDON — A slew of European producers, writers, funders and filmmakers, including “March of the Penguin’s” Ilann Girard, have jumped on board Power to the Pixel’s cross-media course The Pixel Lab.

The initiative focuses on developing sustainable business models for companies working with cross-media stories that extend across film, television, online, gaming, publishing, live events and mobile platforms.

Seventeen filmmakers with projects in various stages of development will be paired with 17 experienced members of the film industry, including Blighty’s Dan Lawson, head of production, development and inward investment at Screen WM; Despina Mouzaki, director of the Thessaloniki Film Festival; and helmer Nichola Bruce.

Power to the Pixel founder Liz Rosenthal said the aim of the lab, which takes place in Cardiff from July 4-10, was to “help develop essential new skills needed by producers and industry professionals to move forward in a digital world.”

Producer participants will receive distance learning from July until October, when they will present their cross-media projects to potential international business and finance partners.

The initiative is supported by the EU’s MEDIA program; U.K. media training body Skillset, TornioFilmLab, Creative Business Wales, Skillset Academi+ and ARTE.

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