PGA’s 3-day produce market

Guild holds confab on 20th Century Fox lot

Karen Schwartzman has the toughest gig in town this week. She’s responsible for programming a three-day confab that aims to impress a murderer’s row of film and TV producers.

The Producers Guild of America’s second annual Produced By confab, which unfolds Friday through Sunday on the 20th Century Fox lot, is designed as a forum for PGA members to discuss their craft, ruminate on the state of the art, share info on new opportunities and offer some counsel to the next generation.

“There’s a very special spirit of ownership and collaboration among the PGA membership,” said Schwartman, program director for the confab for the second year. “We have this incredible collective body of talent and experience who all care passionately about their guild. The challenge in programming this conference is to make sure we represent the breadth of the creative talent that we represent. And we have to do that in two days.”

There’s no doubt that the rise of 3D will be a hot topic of conversation, along with the specific demands of the emerging job category of “transmedia” producers. Schwartzman said she and conference co-chairs Gale Anne Hurd and Rachel Klein also made a point of skedding seshes that would allow attendees to hear individual perspectives on the biz, such as the conversation between Brian Grazer and Ridley Scott set for Saturday, and Sunday’s study in how Pixar maintains the consistency of its creative vision.

Ted Turner will don his United Nations Foundation chairman’s hat during a sesh on how film and TV producers can affect social change.

Other notables set to appear include Mark Cuban, Jon Landau, James L. Brooks, Laura Ziskin, Mark Gordon, Grant Heslov, Paula Wagner, Shawn Ryan, Don Mischer, Matthew Weiner and Mara Brock Akil. The confab expects about 1,000 attendees.

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