Distributor targets holiday buyers with 'Gift Shop'
Oscilloscope Laboratories has made off with U.S. DVD rights to Banksy docu “Exit Through the Gift Shop,” slating a Dec. 14 DVD release.
According to Oscilloscope co-founder David Fenkel, the Gotham-based distrib hopes to catch a viral wave of popularity in the same way the theatrical release did. Plan is to make the DVD and its packaging a collectible package, with a DVD cover to be designed by the street artist as well as stickers, other limited edition elements and new footage that was not seen in theaters.
“When Banksy does something, it immediately goes viral,” Fenkel said.
Artist got a recent profile-boost with his “couch gag” intro for “The Simpsons.”
“Gift Shop,” which grossed some $3.3 million in the U.S. to become the top specialty docu of the year, will be available via VOD on FilmBuff and iTunes on Nov. 23.