Nintendo drops DS price in Japan

Similar cuts for North America are still on hold

Nintendo is lowering the prices on all its DS handheld models by 10% to 20% in Japan, effective June 19.

Similar cuts for North America are still on hold, though retailers in the U.K. will reportedly be allowed to cut prices by unspecified amounts. The aim is to reverse a sales slump and put the company back in the black.

The price on the DSi, the DS model that has been on the market since November 2008, will drop from $205 to $163.

The DS Lite, which went on sale in March 2006, will switch from a suggested retail price of $182 to open pricing. Meanwhile, the price of the bigscreen DSi LLJ, which bowed in November 2009, will fall from $217 to $195.

Sales of DS handhelds slid to 27.1 million units in the 2009 financial year, compared with 31.1 million the previous year.

The first Nintendo DS debuted at the end of 2004 and 128,890,000 units had been sold by March 31.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety