You will be redirected back to your article in seconds

Mobile cinemas offer choice for African auds

Local filmmakers use new screens to grab viewers

With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer.

This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings.

Organizers say the initiative will give African filmmakers a chance to reach local auds and develop a legitimate B.O. model they now lack.

“African filmmakers have no market abroad and are totally deprived of legal domestic theaters,” says Enrico Chiesa, associate director of the French company IDmage, which is behind the mobile cinema initiative. “Our goal is to reinvent a theatrical model adapted to people’s needs.”

In many African cities, the traditional movie theater has been replaced by the “movie hall,” where pirated copies of Western blockbusters are screened. Chiesa says MobiCine will offer screenings of African films in public spaces for small admission fees, with prices designed to compete with the movie halls.

A portion of the profits of each screening will go directly back to rights holders, offering a rare chance for African filmmakers to recoup costs at the B.O.

The first screenings will be held in Dakar, Senegal, and Bamako, Mali, in September. If successful, MobiCine will expand its operations in the two cities before moving to other countries in the region.

The project has received funding from ACP Films, the Jan Vrijman Fund, and the French embassies in Dakar and Bamako.

More Film

  • Berlin Festival Winners List

    Berlin Festival Awards: The Complete List (Updating Live)

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

  • Dovlatov

    Berlin: Netflix, Multiple Foreign Distributors Take Alpha Violet’s ‘Dovlatov’

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

  • Black Panther

    Box Office: 'Black Panther' to Snag More Than $100 Million in Second Weekend

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

  • Songwriter

    Berlin Film Review: 'Songwriter'

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

  • museum gael garcia bernal Mexico Cinema

    Berlin: Gael García Bernal’s ‘Museum’ Powers Up Sales for Luxbox

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

  • 'Styx' Review: Wolfgang Fischer's Lean, Gripping,

    Berlin Film Review: 'Styx'

    With African filmmakers struggling to find auds in their home countries, a new project is hoping to build a fresh B.O. model for African films by taking the theater to the viewer. This summer, MobiCine will introduce mobile movie theaters in two African cities in hopes of reigniting interest in local films through public screenings. […]

More From Our Brands

Access exclusive content