Despite the economic crisis and swine flu outbreak, film fans in Mexico bought a record-breaking 190.9 million tickets this year, up 6.2% on 2009, with “Toy Story 3” the top earner, according to annual reports from Mexico’s Film Chamber Canacine and government film institute Imcine.
The numbers make Mexico the fifth-largest market in terms of ticket sales behind India, the U.S., China and France, and the fifth-largest in terms of number of screens, now up to 5,032.
Hollywood tentpoles continued their domination. “Toy Story 3” won the 2010 top spot, pulling in 777.2 million pesos ($61.5 million).
Some 54 Mexican films opened, selling a combined 12.1 million tickets (a 5.6% share) and earning a record $55.4 million.
Top local entry was romantic comedy “No eres tu, soy yo,” which garnered $9.94 million, followed by narco-themed dark comedy “El infierno,” coming in at $6.57 million.