Home-grown hits dominate the local box office
Korean films beat foreign films at the box office in February for the first time since October 2009.According to the latest report by Korean Film Council, local films grabbed a 57.2% market share with 7.51 million admissions in February. Home-grown fare grossed $ 48.1 million, 53% market share. Korean hits “Secret Reunion” and “Harmony” held up against the “Avatar” onslaught. Melodrama “Harmony,” toplining “Lost” star Kim Yoon-jin, opened Jan. 28 and grossed $17 million for distributor CJ Entertainment. But the big winner is helmer Jang Hun’s “Secret Reunion,” starring Song Kang-ho (“Thirst”), which debuted Feb. 4 and took down “Avatar” from the No.1 spot. It’s since cumed $27.5 million for distributor Showbox. Meanwhile, 20th Century Fox Korea stayed in to top distribution spot for two consecutive months, nabbing a 41% January market share, and 34.2% share in February with such hits as “Percy Jackson & The Olympians: The Lightning Thief” and “Alvin and the Chipmunks: The Squeakquel.”
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