NBA star makes fantasies come true for kids

Endemol USA is teaming with Kobe Bryant to produce the wish fulfillment Web series “Dream Makers: Kobe Bryant,” which will also spin off a one-hour TV special.

The eight webisode series takes place at the Kobe Bryant Basketball Academy, a five-day camp in Santa Barbara, Calif., where kids get a chance to learn basketball skills and life lessons from the five-time NBA champion.

Endemol has already sold the show to the Philippines, with the group in the first outing made up largely of Filipino kids. Company is shopping the series to other markets.

“It’s extremely important for me to give back, and utilizing my basketball academy as the platform to make a difference in the lives of these Filipino children is something I am very proud of,” Bryant said.

Endemol produces versions of “Deal or No Deal,” “1 vs. 100″ and “Big Brother” for broadcasters in Korea, China, Indonesia, Vietnam, Cambodia and the Philippines.

“Kobe’s global appeal, and his interest in giving back to youth around the world, made him the perfect partner to work with on this project,” said David Armour, Endemol USA’s veepee of digital media.

“Dream Makers” is the latest project that expands Endemol USA’s efforts in the digital entertainment space after it produced “Married on MySpace,” “Coupon Mom” and “Vidas Cruzadas.”

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