Group to increase rollout of 3D screens
European multiplex group Kinepolis has inked a multi-territory deal with MasterImage 3D to install and replace stereoscopic systems in its cinemas in France, Spain and Switzerland.Belgian-based Kinepolis, which has 317 screens in 23 multiplexes, was one of the first exhibitors to adopt digital projection on a large scale and wants to increase the rollout of 3D screens across Europe. Kinepolis has already installed MasterImage MI-2100 systems in 35% of its digital screens, with an additional 8% planned by year’s end. The deal, announced Tuesday at the Cinema Expo in Amsterdam, follows MasterImage’s recent expansion into Europe, where it opened an office at the U.K.’s Pinewood Studios in May. The company has seen intense growth in Europe, which is in the midst of a massive 3D digital boom. It has systems installed in more than 1,600 screens in 38 countries, including 600 in Europe. “MasterImage’s approach gives us what we need most — the best presentation for our audiences and a business model that makes sense,” said Nicolas Hamon, Kinepolis’ projection and sound manager. According to Brian Kercher, MasterImage’s European managing director of 3D cinema, it installed 105 3D systems in Europe, the Middle East and Africa in 10 days in May.
Follow @Variety on Twitter for breaking news, reviews and more