Entertainment sales abroad to be boosted
TOKYO — Japan is planning to more than double the export of entertainment products to $27 billion by 2020.A cabinet-level office for intellectual property rights strategy has announced the gist of a plan for the international promotion of Japanese content, including pics, toons, music, comics and games. The final plan, to be unveiled in May, is expected to have a major impact on Japan’s content policy. The target for overseas content sales of $27 billion by 2020 compares with the $10.7 billion achieved in 2008. To reach the target, the plan proposes the setting up a private-public sector fund to develop overseas markets for Japanese content, securing foreign distribution routes and promoting international co-prods. The plan also calls for additional support of the annual Cofesta content mart and other promotional events, as well as the distribution of Japanese toons on the Internet and overseas distribution of Japanese music. On the regulatory front, the report proposes measures to strengthen copyright protection, while removing or loosening rules that hamper the broadcast, distribution and sales of Japanese content abroad.
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