You will be redirected back to your article in seconds

Italy’s RAI takes ‘Pocoyo’

Kids' animation has aired in 100 countries

MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.”

“Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays.

Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in more than 100 territories, including the U.S. (via Univision and WGBH), Latin America (Discovery Kids), France (Nick Junior), Germany (Kika), Spain (TVE) and Japan (WowWow).

Since its debut in 2005 on ITV, “Pocoyo” has become a multi-platform brand worldwide, selling more than 2.7 million toys, 1.3 million books and shifting more than 1.4 million DVD units.

The entry into the Italian market represents an important step forward in Zinkia’s strategy, said company’s CEO Fernando de Miguel.

“RAI 2 is the best alliance for ensuring that ‘Pocoyo’ will captivate Italian television viewers, due to its coverage, prestige and viewer levels,” he added.

ITV Studios sells “Pocoyo’s” worldwide TV distribution rights, excluding Spain, Portugal, Italy and Latin America, which are handled by Zinkia.

More TV

  • Blade Runner 2049

    'Blade Runner 2049,' 'The Crown' Win ASC Awards for Cinematography

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • Dove Cameron Sofia Carson

    Disney Announces 'Descendants 3' for 2019

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • Jeanine Mason

    'Roswell' Reboot Pilot Casts 'Grey's Anatomy's' Jeanine Mason in Lead Role

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • Purveyors of Pop eOne deal

    Reality Show Producers Sued for Trashing Hawaiian Beach House

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • The Last O.G. Ep. 101 27038_001

    TV News Roundup: TBS Releases 'The Last O.G.' Trailer With Tracy Morgan, Tiffany Haddish (Watch)

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • Harry Connick Jr

    Harry Connick Jr. Talk Show to End After 2 Seasons (EXCLUSIVE)

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

  • George Stephanopoulos

    ABC's George Stephanopoulos Lands Exclusive Interview With Ex-FBI Chief Comey

    MADRID — Italian pubcaster RAI has inked free-to-air TV rights to top-selling CGI pre-school series “Pocoyo.” “Pocoyo” will bow this month on RAI 2’s popular kids slot, with two episodes broadcast back-to-back Tuesdays to Thursdays, and one episode airing on Fridays. Co-produced by Madrid-based Zinkia and U.K.’s ITV Studios Global Ent., “Pocoyo” has aired in […]

More From Our Brands

Access exclusive content