ITV, HanWay, Soda sign content deals

LONDON — VOD site indiemoviesonline.com has secured a slew of new content partnerships including deals with ITV, HanWay Films and Soda Pictures, acquiring more than 50 new films for its free service.

Further deals were inked with Screen Media, First Look Pictures, Cinetic, shingle Porchlight Films and Le Petit Bureau, while additional films from Content Films/Fireworks and Content Republic bring the site’s total to 500 pics on offer.

New pics include ITV’s Daniel Day-Lewis starrer “My Left Foot” and “Shout,” Shane Meadows’ debut feature “Small Time” from HanWay, while Susanne Bier’s “Brothers” and Christoffer Boe’s “Allegro” from Soda Pictures are also available on the site.

Richard Linklater’s “Slacker” was offered through Cinetic while First Look’s “Bangkok Dangerous” and Simon Pegg starrer “Big Nothing” were also secured in the deal.

Content Films added “Mirror Maze,” and Content Republic delivered “Boss of It All,” helmed by Lars Von Trier, and Roman Polanski’s “Bitter Moon.”

Soda Pictures managing director Eve Gabereau said the deal marked another milestone in indie distribs finding their space in the online arena.

“We’re still trying to understand what VOD is and how people are accessing this,” she said. “This is another way to explore whether there is space and demand for our kind of niche films online.”

Indiemoviesonline.com co-founder and chief operating officer James Rowley-Ashwood said the site’s focus was on “creating a higher-brow and informative film club environment” for viewers.

The site, which is an ad-supported VOD platform, launched in June 2009 and has since attracted 2.5 million unique viewers in Blighty, the U.S., Canada and Australia.

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