U.K. sales company teams with Pritish Nandy
LONDON — Indian production company Pritish Nandy Communications has teamed with U.K. sales company High Point Media to create a new genre of Indian horror and paranormal films, described by the companies as I-Horror.
First up will be “The Accident,” currently in post, starring Shiney Ahuja and Soha Ali Khan, directed by Abhijit Chowdhury, whose debut film “The Underground Chamber” won India’s national award for best first film in 2003.
“The Pilgrim Express,” directed by Sanjay Khanduri, and “Of Brothers and Sisters” by Kushan Nandy are due to go into production shortly.
High Point’s Carey Fitzgerald said, “As with the J-Horror phenomenon, which is distinctly rooted in exportable Japanese culture, I-Horror will be the new by-word distinguishing genuinely scary films that, by their vibrant colours and character, unmistakably herald from India but also tap into a wider consciousness.”
The companies will work together on developing and editing to ensure that the films will appeal to an international audience without losing their Indian identity.