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Hi-TV dips into Cookie Jar

Mexican kids to get access to Canuck content

Canadian kiddie shingle the Cookie Jar Group has inked to give Mexico’s digital TV platform Hi-TV access to 1,200 of its titles.

Run by TV Azteca, Hi-TV is expanding following last month’s decision by Mexican communications regulatory body Cofetel to legalize its broadcasting practices.

The digital broadcaster piggybacks on the two frequencies allocated federally to TV Azteca to bring more than a dozen channels to customers willing to shell out a one-time fee of 1,999 pesos (about $155) for a decoder box. Business model is similar to that of France’s TNT and the U.K.’s Freeview.

The legal controversy began shortly after the conglom begun to push the decoders in stores last spring.

Since then, stands have popped up across Mexico’s busy metro stations to publicize the system aimed at working-class families that prefer to avoid long-term pay TV contracts.

Cookie Jar skeins, including “Arthur,” “Mona the Vampire” and “Dino Squad,” will run on Hi-TV’s tyke channel Frizbee, one of many featuring films, sports, telenovelas and other content.

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