Hi-TV dips into Cookie Jar

Mexican kids to get access to Canuck content

Canadian kiddie shingle the Cookie Jar Group has inked to give Mexico’s digital TV platform Hi-TV access to 1,200 of its titles.

Run by TV Azteca, Hi-TV is expanding following last month’s decision by Mexican communications regulatory body Cofetel to legalize its broadcasting practices.

The digital broadcaster piggybacks on the two frequencies allocated federally to TV Azteca to bring more than a dozen channels to customers willing to shell out a one-time fee of 1,999 pesos (about $155) for a decoder box. Business model is similar to that of France’s TNT and the U.K.’s Freeview.

The legal controversy began shortly after the conglom begun to push the decoders in stores last spring.

Since then, stands have popped up across Mexico’s busy metro stations to publicize the system aimed at working-class families that prefer to avoid long-term pay TV contracts.

Cookie Jar skeins, including “Arthur,” “Mona the Vampire” and “Dino Squad,” will run on Hi-TV’s tyke channel Frizbee, one of many featuring films, sports, telenovelas and other content.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety