Rowan Joffe, the helmer behind Toronto title “Brighton Rock,” is set to write and direct an adaptation of Brit scribe Steve Watson’s debut novel “Before I Go to Sleep” with Ridley Scott’s shingle Scott Free U.K. producing and StudioCanal exec producing.Pic is sold internationally through StudioCanal, which will release it in France while Optimum Releasing will distribute in Blighty. Kinowelt has German rights. Tome, which has sold to more than 30 countries worldwide, is a psychological thriller about a young woman who, after a night of partying, wakes up to discover that she has aged beyond recognition. Scott Free’s Liza Marshall produces, and Ridley and Tony Scott, Jenny Borgars at Optimum (a StudioCanal company) and BBC Films’ Christine Langan exec produce. Principal photography is expected to begin mid-2011. Pic marks a concerted effort by Scott Free to build its slate. Shingle is producing Kevin Macdonald’s “Life in a Day,” in which people around the world were asked to help create the first user-generated feature doc in a day.