Bandai Korea will export popular online game
TOKYO — In a rare case of pop culture being imported into Japan — versus exported — Bandai Korea has announced that popular online game “SD Gundam Capsule Fighter Online” (SDGO) will bow in Japan this spring.Launched in Korea in February 2007, SDGO has enlisted 11 million members in Korea, China, Taiwan and Hong Kong. Bandai Korea, developer of the game, is a member of the Tokyo-based Bandai Namco Group, Gundam is an iconic robot sci-fi franchise that began as a Japanese TV toon in 1970, spawning a media empire encompassing toons, pics, comics, toys and games. Japanese version of the game will be managed by CJ Entertainment Japan, a member of the Korean CJ Entertainment group. The game will be free to play, but players will have to fork out for certain items. They’ll also be able to select from 300 robots to pilot in the Gundam universe. Initial target for the Japanese version is 300,000 players.
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