Guarding Hollywood’s treasure

Industry finds ways to defend its property

The industry’s first Entertainment Content Protection Summit will take place today at the Universal Hilton in Universal City. Organized by CDSA, the Content Delivery & Storage Assn. (formerly IRMA), in conjunction with Variety, the one-day event is designed to provide content executives from studios, vidgames, music and publishing an in-depth update on the changing state of content piracy and the latest strategies for minimizing risk and maximizing profits.

“The entertainment industry’s treasure — its content — is being plundered by pirates of all kinds,” said conference co-chair Richard Atkinson, who ran Disney’s anti-piracy efforts for six years.

“In today’s digital world, we are under siege by organized crime, anonymous hackers, recalcitrant cyberlockers and even our own customers. This summit will identify the threats and provide new ways for our industry go on the offense — taking down or frustrating pirates and even, at times, capitalizing on piracy consumption.”

Topics to be tackled at the event include cyberthreats and the U.S. response; protecting the cloud; how to financially capitalize on entertainment piracy consumption; avoiding the pitfalls that befell the music biz; safeguarding physical assets; and a plan for online content protection.

Speakers will also present the latest industry research and a model for centralizing industry risk management. In addition, the program will feature the first-ever Buried Treasure Award for excellence in anti-piracy work and content protection.

More from the Entertainment Content Protection Conference:
Words of wisdom from fighters of piracy

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