You will be redirected back to your article in seconds

German TV ad outlook brightens

ProSiebenSat.1 sees 64% jump in net profit

BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year.

Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion).

Those estimates were followed by a strong second-quarter performance by pan-European broadcasting group ProSiebenSat.1 that exceeded market expectations.

According to preliminary figures published Monday, Munich-based ProSiebenSat.1 saw a whopping 63.7% boost in net profit to $96.4 million while revenue climbed 9.6% to $984.36 million.

“Increased revenues in all segments combined with almost flat recurring costs in the second quarter led to this substantial earnings growth,” the company said.

ProSiebenSat.1’s core free TV German-speaking segment saw an 8.3% increase to $594.6 million.

The group will release its full half-year financial report next month but the initial numbers caught local analysts by surprise because the improvement went beyond the effects of a normal cyclical recovery.

More TV

  • Cinema Audio Society 2018 Winners: 'Dunkirk,'

    'Dunkirk,' 'Game of Thrones' Win Cinema Audio Society Awards for Sound Mixing

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • John Oliver Lawsuit Dismissed: 'Last Week

    John Oliver Victorious: Coal CEO's Defamation Suit Dismissed

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • Al Pacino as Joe Paterno

    TV News Roundup: Al Pacino's HBO Film 'Paterno' Releases Full Trailer, Premiere Date (Watch)

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    BERLIN — Rising TV advertising revenues in Germany continue to bolster the industry, leading to increasingly optimistic forecasts for this year. Last week, Germany’s Assn. of Commercial Broadcasters (VPRT) said it expected a 4% increase in TV ad sales this year to €3.5 billion ($4.5 billion). Those estimates were followed by a strong second-quarter performance […]

More From Our Brands

Access exclusive content