U.S. pic market share up to 50%

Total French box office in the first half of the year rose 8.9% to €635.3 million ($802.4 million) compared to the same time last year, according to Centre National du Cinema estimates.

The U.S. market share was up from 44.1% to 49.8%, rolling off bumper takings from “Avatar,” which has grossed nearly $100 million in Gaul this year.

Other U.S. standouts, all topping the charts for two weeks running, were “Shutter Island,” “Alice in Wonderland,” “Robin Hood” and “Sex and the City 2.”

Local pics’ market share edged down from 39.9% to 38.5%. Top Gallic pic was Pathe co-produced “Camping 2,” followed by “Heartbreakers,” one of UPI’s first co-productions in France.

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